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Articles

Boost Your SEO Rankings with a .realestate Domain
Search engine rankings can make or break your online presence, and many real estate professionals are looking to juice their digital marketing in creative ways to stand out from competitors. More and more top-level domains other than the usual .com are emerging in online search results—including the .realestate domain. These domains enable professionals to highlight their expertise right in their web address, and that can help home buyers and sellers find you faster online. Search engine optimization is the key to unlocking the full potential of your online presence. While traditional .com domains have been the go-to choice for many kinds of companies and professionals, a .realestate domain offers a unique edge for anyone working in real estate. It's not just a web address; it's a strategic move to enhance your visibility in the competitive real estate arena. Even if you've mastered the basics of SEO, you can still improve your online visibility. It might be time to consider the not-so-secret weapon: a .realestate domain. Geospecificity and Search Engines Search engines love specificity. They thrive on understanding user intent and delivering relevant results. This is where the power of a .realestate domain comes into play. By incorporating location-specific keywords into your domain, you're signaling to search engines that your content is not just real estate-related but is directly tied to a specific area. For example, a domain like YourCity.realestate speaks volumes to search engines about the geographical focus of your content. Potential clients searching for real estate in that area are more likely to stumble upon your website, increasing your chances for more leads and referrals. Did you know that NAR members also get a custom .realtor™ domain free for the first year? A .realtor™ website is a great way to instantly let the world know who you are and what you do. Secure yours at get.realtor and set yourself apart from the .COMpetition! Learn From Pros Like You Most home buyers start their search online, looking for properties in specific cities, neighborhoods and school zones. With a geotargeted .realestate domain, like Lisa Kunkel's CranberryTownship.realestate, you'll position yourself as the local expert. That's more potential leads for you. With her .realestate domain, Kunkel, an agent with Keller Williams Realty in Wexford, Pa., has crafted a localized online experience that's both captivating and informative. "Registering the website and .realestate domain name has been a great help," she says. "I am on my fourth transaction in the area since I started using a .realestate domain in the past year." A Magnet for Buyers With .realestate, you can have as many domains as you want—and each one includes a free website that you can upgrade with features such as video and home search to attract buyers. Think about all the places your buyers search, and set yourself up as the go-to agent with a customized .realestate website for each. Plus, with your free .realestate website, you get a special neighborhood template designed for geospecific domains like Kunkel's. These built-in templates maximize your website's SEO potential and capture more lead traffic for your business. Don't miss out on the opportunity to revolutionize your online presence. Boost your search engine rankings with .realestate domains that help you become the go-to real estate professional in your area. Start your search today at get.realestate. For more information or to get your website, visit get.realestate. To view the original article, visit the get.realtor blog.
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Elevating Client Experience through Real Estate Drip Campaigns
As a real estate professional, it's important to provide your clients with a smooth and stress-free experience. One way to achieve this is through good communication and the use of helpful tools like email drip campaigns. These campaigns can help keep your clients informed throughout the process and make things easier for you and your clients. Let's explore how they work and how they can make your clients' real estate journey more enjoyable. Unlocking the Potential of Drip Campaigns Segmentation and Personalization: Imagine this: You get a message from someone who is interested in your services in finding a new home. Your customer relationship management (CRM) system quickly identifies this lead as 'New.' Through automation, your CRM then sends a personalized email from you to welcome them, introduce yourself, and highlight your skills. This way, you can get off to a great start and show them that you're the right person to help them find what they're looking for. Progression through Transactional Phases: Let's say this lead shows interest and submits an offer for a home. As you update their status to 'Submitted Offers,' your CRM seamlessly transitions to a new drip campaign. This campaign enlightens them on the negotiation process, explains what occurs after an offer is made, and sets clear expectations for the upcoming steps. Closing and Post-Closure Support: With the offer accepted and the transaction labeled 'Under Contract,' your CRM prompts a new campaign. This campaign acts as a guiding beacon through the closing process, preparing your clients for inspections and outlining steps before the final move-in day. Upon successful closing, transitioning to 'Closed' prompts a post-closure campaign. It shares insightful home maintenance tips and local recommendations and expresses heartfelt gratitude for their trust in your services. Implementing Best Practices for Drip Campaigns in Your CRM Strategic Content Curation: Customize your content to cater to different transactional phases. For instance: During negotiations, provide clarity on counteroffers, offer tips to strengthen offers, and outline potential contingencies. After closing, offer resources for setting up utilities, recommend local service providers, or send a personalized 'Thank You' note. Automation for Streamlined Workflow: Harness your CRM's automation features to schedule emails or messages at specific intervals aligned with the transaction's progress. This automated approach ensures consistent and timely communication, elevating the client experience. Elevating Client Experience through Strategic Drip Campaigns The power of well-planned drip campaigns in your customer relationship management (CRM) system can be seen in real-life situations. By sending out personalized messages that align with each step of a customer's journey, you can make their experience smoother and show them that you are there to support them. These best practices are not just about using automatic messages but also about building trust, demonstrating your expertise, and ensuring that your customers have a seamless experience in the complex world of real estate. Mastering the art of drip campaigns in your CRM system can help you build long-lasting relationships that will keep your business successful as the real estate market changes over time. To view the original article, visit the Wise Agent blog.
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Getting Started with Cloud Agent Suite
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Anticipating Market Trends: A Data-Driven Approach for REALTORS with RPR
The real estate market is known for being dynamic, with prices and inventory levels constantly changing. For REALTORS®, the key to success is making well-informed projections based on solid data. RPR (Realtors Property Resource®) serves as an invaluable tool, offering a depth of historical and current market data that can provide clues to what lies ahead. In this article, we'll explore how leveraging RPR Market Trends and other vital data points can inform the decision-making process and help you craft strategies that align with the expected ebb and flow of future market conditions. The Predictive Power of Historical Data While historical data isn't a blueprint for the future in real estate, it often provides valuable clues that can help shape our forecasts. By analyzing past and present data, REALTORS® can recognize signs of what's to come. For instance, a consistent decrease of Median Days in RPR in a specific area can indicate increasing buyer interest, prompting a strategy to price new listings competitively. Key Market Trend Indicators for Anticipating Future Changes When starting, there are so many metrics to choose from, but two key indicators stand out: Month's Supply of Inventory and List to Sold Price averages (the average percentage difference between listing prices and final sale prices). These figures do more than summarize the past—they showcase potential future developments. Months Supply of Inventory Months Supply of Inventory indicates how long the current inventory would last at the present sales rate if no more listings were added. A low number suggests a seller's market and a high number points toward a buyer's market. Take, for example, an inventory that decreases over consecutive months—this trend could signal a growing seller's market. By recognizing this early, a REALTOR® might advise sellers to list sooner or buyers to act fast. RPR's graphs turn complex data into visual stories that are easy to read and act on. Average List to Sale Price Looking at past List to Sold Price Average Percentages offers a clear picture of the market's bargaining behavior. If this percentage rises, sellers gain more negotiation power, and listing prices should be set accordingly. Average Sold Prices serve as the benchmark—when aligned with a specific neighborhood's pricing trends, REALTORS® can more accurately advise clients on offers to make or accept. Time on Market and Seasonal Forecasts Median Days in RPR can be a powerful metric to estimate better how quickly properties will sell in the future. A downward trend typically indicates increasing demand, leading to a faster-paced market. For instance, a REALTOR® observing a shortened time on the market during spring can capitalize by listing properties when buyer activity begins to climb. Seasonal graphs in RPR help predict these cyclical shifts, aiding in timing the market perfectly. See Market Trends in Action: Get a close look at the dynamic real estate landscape with RPR's Market Trends. Short-Term vs. Long-Term Market Changes Market analysts know the devil is in the details of short-term (last month) and long-term (12-month changes) trends. While the former offers a snapshot, the latter shows the market evolving. For example, if condo sales are on the rise over the last month, but single-family homes have seen steady growth over a year, REALTORS® can tailor their property focus and marketing campaigns to align with these trends. Incorporating Additional Economic Indicators No market exists in a vacuum. Supplementing RPR data with additional economic indicators like mortgage interest rates or local employment stats paints a more complete picture. For instance, a low unemployment rate might encourage higher listing prices due to increased buying power—RPR's integration of these economic elements ensures REALTORS® have a comprehensive view. Take Market Trends Further: For those eager to dive deeper into Shareable Market Trends, there are lots of resources available. Visit RPR's learning center for a webinar, tutorials and ebooks that will sharpen your analytical skills. Use RPR's Historical Data to Anticipate Future Market Trends Predictive analytics is no longer just an advantage—it's necessary for REALTORS® who want to thrive in a competitive marketplace. By interpreting RPR Market Trends, you'll understand where the market has been and, more importantly, where it's headed. Embrace RPR's historical data to create a vision for the future, and let its powerful insights inform your strategic decisions. To view the original article, visit the RPR blog. Related reading 'How's the market?' Learn how to respond with RPR Market Trends Elevate Your Business with RPR's Master the Market eBook Series How to Spark Real Estate Conversations with Friends, Family, Clients and Prospects
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Products

Homes Connect
Homes.com Connect Lead Management System Access your database of contacts on the go from any device. Manage Your Contacts Notes and Activities Track interactions with your contacts and update them with personal information. Task Manager Add follow-up events to contacts. Import Your Contacts LeadGator Import new leads and old contacts into one place. Contact Categories Set up niche categories to organize and target market your database. Email Your Contacts Drip Campaigns Pre-written campaigns and an editor to create your own custom campaigns. Monthly Newsletter Unique content written by Homes.com and ready to send each month. Claim Your Free Account Email features only available with MLS Partnership and paid
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realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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Industry News

Former Zillow Execs Launch Tomo Real Estate, a Next-Gen Home Search Portal Redefining Home Buyer Strategies
I-powered search, insider equity insights, and negotiation tips give home shoppers an edge in today's competitive housing market STAMFORD, Conn., Feb. 20, 2024 -- Tomo, the mortgage startup founded by Zillow alumni that has raised $110 million, today launched a new real estate portal, Tomo Real Estate, designed to give homebuyers a strategic advantage. Tomo Real Estate's unique home search experience offers home buyers insider intel, transforming the way they approach negotiations and ultimately helping them land their dream homes. Tomo Real Estate has built an AI-first platform that leverages OpenAI to power free-text search capabilities. Home buyers can simply describe their ideal home just as they would in a conversation, and the platform delivers accurate results. The new portal augments Tomo's core business — purchase mortgages, offered through Tomo Mortgage. The company has spent the last three years building mortgage tech that shortens closing times and provides a better customer experience. Tomo is taking a major step forward in furthering its mission to support home buyers at every stage of their journey. The company is extending its commitment to better another critical, yet technologically stagnant, step of the home shopping experience: search and find. Tomo Real Estate offers home buyers insider intel, such as home equity data and owner names, transforming the way they approach negotiations and ultimately helping them land their dream homes. "Tomo's beginnings as a mortgage company set us apart in the real estate industry. We recognized that the mortgage process was the catastrophe of the real estate transaction, and tackled that first. Now, we're channeling that motivation into the real estate search," said Tomo Co-founder and CEO, Greg Schwartz. "Let's face it. The search and find process hasn't changed much since mobile phones launched. Home buyers have been stuck adapting to the technology and experiences available, instead of the technology and experience streamlining how people actually search for homes – which is far more nuanced than a zip code, bed and bath count." At launch, Tomo Real Estate will be available in key markets covering 50 percent of real estate listings in the U.S. To better meet the needs of the next generation of home buyers, Tomo Real Estate has built an AI-first platform that leverages OpenAI to power free-text search capabilities. Unique to Tomo Real Estate, home buyers can simply describe their ideal home just as they would in a conversation with a friend or real estate agent — such as, "a Seattle home that has a top of the line kitchen with space to entertain, great views, and a spot to WFH" — and the platform delivers accurate results, making the home-search process more intuitive and efficient. Additionally, Tomo Real Estate is pioneering the use of computer vision to index photos, extracting over 200 attributes that go beyond standard property descriptions, including features like water views, fenced backyard, and natural light. Home buyers will also have access to valuable information such as home equity data and owner names. Equity data is a game-changer, allowing buyers to gauge negotiation strategies based on a seller's financial situation. Owner names will be displayed based on public record data, serving as a resource to better understand an owner's motivations for selling. "We're not just another listing portal," said Carey Armstrong, Tomo Co-founder & COO. "Tomo Real Estate is here to give home buyers a distinctive advantage with real, actionable insights — not overwhelming them with a buffet of information and ads to decipher alone. Think of Tomo Real Estate as your strategic partner, paving the way for home-buying success." The new portal works in lock-step with Tomo Mortgage's existing purchase mortgage business, which has among the best customer satisfaction in the business. Tomo Mortgage regularly logs NPS scores that are 20-plus points higher than industry stalwarts like Rocket Mortgage, thanks to its tech and customer service center. Start your home search with Tomo Real Estate at https://tomo.com. About Tomo Tomo is a fintech startup on a mission to digitize residential mortgages and vastly improve the home-buying experience through its two companies, Tomo Mortgage and Tomo Real Estate. With a unique perspective rooted in its founding DNA as a mortgage company, Tomo Real Estate is a next-gen real estate portal offering a comprehensive home shopping experience, leveraging AI, visual insights, and purpose-driven data to give home buyers an advantage and redefine the real estate industry.
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Luxury Presence Launches AI Lead Nurture, an Advanced AI-Powered Lead Engagement Tool
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Inside Real Estate Launches 2024 with New Innovations in AI, Platform and Home Ownership Tech
New products and features highlight smarter tech through the industry's most robust and fully connected ecosystem, unlocking workflows and empowering customers to provide exceptional value to their clients, work more efficiently, and drive higher profitability this year. MURRAY, Utah, February 15, 2024 --- Inside Real Estate, independent industry tech leader, and trusted partner to over 400,000 agents, teams, brokerages and top franchise brands, just announced a wave of new product innovations and enhancements, as well as a look at their 2024 roadmap, designed to make it easy for their clients to increase productivity and profit through a fully connected front-to-back office ecosystem. In a recent webinar for Inside Real Estate clients, the company detailed innovative new enhancements to their platform solutions, as well as a preview of plans in development for future releases. More AI-powered productivity-enhancing solutions have been added including a revamped CRM experience that offers efficient and effective communication tools leveraging AI call scripts, email, and text generating capabilities. New designs and customizations for branded collateral and sites help customers "stand apart from the sea of sameness without the hassle of design or development," said Ken Katschke, SVP of Product at Inside Real Estate, and an upgraded, complete back office technology suite creates a single workflow, boosting productivity, and driving brokerage and team growth with a best-in-class data-backed recruiting and retention solution. The latest release and enhancements are designed to help agents and brokers: Leverage AI, automation and insights, to create opportunities, and drive engagement so agents can focus on their most important activities. Differentiate their business, brand and unique value props with design customization and workflows to help them stand apart. Create clients for life, bringing the front office and back office operations together to seamlessly deliver value during the full homeownership lifecycle. Find and align with a community of support to offer inspiration, motivation, and ample opportunities to come together and build connections. "I am confident this will be a momentum-building 2024, and the businesses that lean in, focus on the fundamentals, and set themselves ahead of the competition will capitalize on the opportunities that await," said Joe Skousen, Founder & CEO of Inside Real Estate. "As much as ever, we are taking our role as technology partner seriously, and are laser-focused on delivering the technology, tools, support, and connections, to help our clients find success and stay ahead." Inside Real Estate rounds out their 2024 innovation roadmap with a keen focus on fostering a strong community, peer-to-peer enablement and elevated customer support experiences. Mastermind events, peer coaching programs, new certifications to maximize ROI, and a highly touted user conference in April, called UNITE will all be available this year. To learn more, visit insiderealestate.com. About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company's technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.
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Matterport Launches Property Intelligence: Transforming Real Estate and Property Management with AI and Automation
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Companies

Dell Technologies
The tools and expertise you need to do incredible things Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio. Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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